Joseph Essas, the blog…

I’ve heard many buzzwords in my life, but over last 10 years I couldn’t point my finger at what exactly bothers me. I still can’t – however, at this point I’m convinced that any company that uses too many of these words – has no idea what they are doing, and lost (if ever had) its direction:

agile
end-to-end
scalable
solution
ecosystem
monetization
decisioning
paradigm
next-generation
leverage
framework
A good friend told me once: if you can’t explain a concept to a 7 year old, you don’t understand it yourself. I don’t think 7 year olds, know any of the words above.